This past Saturday, three breweries in Austin sponsored the Brewery District Bike Tour. Adelbert’s Brewery, 4th Tap Brewing Co-op, and Circle Brewing comprise the self-proclaimed “official-ish brewery district” (I think Austin’s east side could make a similar claim). Of note, Colorado based Oskar Blues is opening a brewery in the same area, any day now.
The breweries are situated in a light-industrial/warehouse ecosystem that grew to support IBM’s manufacturing operations in the 70s and 80s.
The tour took this GRUELING, 1.3 mile route :
Riders to were invited to buy a beer at each stop, in exchange for a collectible Bike Tour aluminum water bottle. A group ride would have been impractical considering congestion when arriving at the breweries, so the organizers suggested “riding in packs”. The turnout felt a bit light to us. Nevertheless, we chanced into meeting up with friends (the founders of The Brewtorium) and spent an enjoyable, albeit muggy Saturday afternoon.
- Throw a few free T-shirts to some volunteer tour leaders. “Packs” could depart every 30 minutes or so and rotate between the breweries. The leaders could do a quick intro to each brewery while the riders are queuing up to be served.
- Some additional bike racks or valets would be helpful for bike security.
- Sponsor a “ride to the tour” departing from central Austin.
Anyhow, at 1.3 miles, we think this may be the World’s Shortest Bike Tour.